The Big Apple. The City that Never Sleeps. The Center of the Universe. And now, SolidRoots has conquered it! New York Toy Fair is the largest toy fair in the world. Anyone who’s anyone in the toy & game industry is there. And let me tell you, they were...

A year ago this week, Jen and I boarded a plane for Hartford. We were taking a trip to, what we thought, was going to be 3 or 4 days of meetings with our production partner, GPI. We packed up, got all of our sales,...

Did you ever get that gift from an aunt or grandparent that was supposed to mean something but was ultimately either a pain to keep around or something you had to take care of but it really just moved from house to house with you? [caption...

So… we went and did a thing. We updated our kits and packaged TWO MORE WAYS to play our gift exchange games. The second way is just a twist on the original, but with the introduction of Game Changer Cards! These cards grant you a one-time superpower...

February is typically known for Valentine’s Day: the month of love. Probably because everyone is cooped up together all winter and needs to be reminded that they love (and like) each other. We don’t have big V-Day traditions other than a few treats for the kids,...

Welp, we made it out of 2017 and we’re in the early days of 2018. As we take some time to look back, we couldn’t be more thankful for each of you that has joined us on this journey. And we couldn’t be more excited...