UPDATE – JUNE 3, 2020 – We’ve received word from St. Jude that this event has been postponed for now. We are actively communicating with St. Jude and we look forward to being a part of the Week of Hope when it is rescheduled.

NEW YORK (JUNE 3, 2020) – SolidRoots is proud to announce its collaboration with Kid@Heart♥, Re-marks and Barnes and Noble for the 2020 St. Jude’s Virtual Gala during St. Jude’s Week of Hope NYC. SolidRoots will host an enhanced version of Mind The Gap LIVE for St. Jude’s during its Virtual Gala on June 3rd, 2020. You can purchase a ticket to the St. Jude Week of Hope NYC on Stjude.org. Viewers can watch the Mind The Gap LIVE Virtual Gala broadcasted on St. Jude’s Facebook page on June 4th, 2020 at 7 PM EST. 

For those unfamiliar, SolidRoots is a family-owned company that specializes in unique games that bring people together. In response to the current pandemic, SolidRoots has created a virtual version of its highly anticipated board game, hosted by Steve Starobinsky of Kid@Heart♥. Mind The Gap LIVE is a virtual version of the pop culture trivia game that challenges multi-generational teams to answer questions on their generations’ music, TV, film, slang, and headlines. Teams of four compete against each other and face off in challenges such as acting out famous scenes, humming well-known tunes and theme songs, or dancing through the decades. Mind The Gap LIVE has drawn national media interest over the last few weeks and is hosted every Tuesday and Thursday on Facebook Live.

“St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other lifesaving illnesses,” said Nicole Conaway, Development Specialist at St. Jude Children’s Research Hospital – ALSAC. “Thanks to fundraising campaigns like the St. Jude Week of Hope NYC and the USA Trivia Night, St. Jude is able to continue its life saving mission: Finding cures. Saving children. We are so thankful for our incredible partners, including Remarks, Inc. and SolidRoots, who help us raise important awareness and funds to keep the hospital doors open.”

The St. Jude’s Virtual Gala, is a part of the first ever St. Jude Week of Hope NYC which will include a series of cooking classes, puzzles, trivia, virtual mission experiences, an online silent auction and more. In partnership with St. Jude’s Virtual Gala, Mind The Gap LIVE will benefit St. Jude Children’s Research Hospital. All proceeds from the event will benefit St. Jude Children’s Research Hospital, for families in need of treatment, travel, housing or food. 

“It’s our privilege to be a part of St. Jude’s first ever Week of Hope NYC,” explained Jen Armstrong, Founder of SolidRoots. “St. Jude Children’s Hospital does such remarkable work for children of all ages and we are honored to support the charity in any way that we can. We hope that by hosting Mind The Gap LIVE during the St. Jude’s Virtual Gala that we can bring additional joy and awareness to this amazing cause.”

For this event the sponsors, SolidRoots, Re-marks and Barnes & Noble have all created valuable prizes for the participants. In addition, to the St. Jude Children’s Research Hospital proceeds, every donor of the Mind The Gap LIVE Virtual Gala will receive a Re-marks Map of USA jigsaw puzzle in advance, which includes unique mini puzzles of each state. All members of the winning team will receive a complimentary copy of the Mind The Gap game and second place winners will receive a $25 Barnes & Noble gift card. 

“In this time of physical isolation, our Map of USA jigsaw puzzle is a unique physical reminder of how interconnected we all are,” said Laura Buzard, Director of Product Development for Re-marks. “We are thrilled to help share the St. Jude message of hope with this virtual event.”

Tickets to the St. Jude Week of Hope NYC are available now on Stjude.org. You can watch Mind The Gap LIVE during St. Jude’s Virtual Gala on St. Jude’s Facebook page on June 4th, 2020 at 7 PM EST. To sign up to participate in Mind The Gap LIVE, please visit, mindthegapgame.com/apply. To watch previous episodes of Mind The Gap LIVE visit, Mind The Gap LIVE’s YouTube channel.  

“As one of the Co-Chairs of the Friends of St. Jude NYC Committee, I am so thankful to both Remarks, Inc. and SolidRoots for helping us to bring our first ever virtual St. Jude Week of Hope NYC to life! The USA Trivia Night is going to be such a fun, innovative event that helps give back to the kids of St. Jude,” said Shalyn Baum Associate Buyer at Barnes & Noble.

The actual SolidRoots’ board game, Mind The Gap, unites all generations, from Boomers to Zoomers, with pop culture trivia questions and also has elements of charades. The game has created a buzz in the toy and game industries being that it promotes and encourages interaction between the different generations. Mind The Gap the board game will be available at Barnes & Noble and other retailers beginning June, 2020. For more information on Mind The Gap please visit, mindthegapgame.com. For more information on SolidRoots, visit www.solidroots.com. Also, join the SolidRoots family by following @makesolidroots on Facebook and Instagram and use the #mindthegap #mindthegaplive #kidatheart. 

About SolidRoots: 

SolidRoots’ mission is to bring people together through unique content, engaging products, and memorable experiences. The family-owned company creates games inspired by their own family traditions, with the intent for your friends to become your family and your family to become your friends. While basic games always have an inevitable outcome: someone wins, everyone else loses, SolidRoots, on the other hand, cares more about the memories made during the games. Therefore, the company creates high-quality games based on a foundation of “solid roots”, meaning a connection to something deep and meaningful.

About St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer.

MEDIA CONTACT:
Scott Goldberg
Southard Communications
scott@southardinc.com
847-347-3333

Erika Cassidy
Southard Communications
erika@southardinc.com
212-777-2220

Morgan Hurley
Southard Communications
morgan@southardinc.com
212-777-2220

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